ConvertKit vs Brevo: Which is Better in 2025?

ConvertKit takes the crown here! It was built specifically with creators in mind, and it really shows in everything from their tag-based subscriber system to their beautiful, minimal templates that keep the focus on your content. If you're a blogger, author, or online course creator, you'll appreciate how ConvertKit's entire ecosystem is designed around building relationships with your audience rather than just blasting out promotional emails. The visual automation builder is particularly intuitive for storytellers who want to create sequences that nurture their audience.

Brevo, while still excellent, was designed with a broader business audience in mind. It offers more marketing channels (like SMS) and has stronger CRM capabilities, which might actually be overkill if you're primarily focused on content creation. That said, if your creative business is growing into multiple channels and you need tools for managing customer relationships beyond just email, Brevo's all-in-one approach could serve you well. But for pure content creators who just want to focus on what they do best, ConvertKit's creator-first approach is hard to beat.

ConvertKit's free plan is relatively new and quite generous, allowing you to manage up to 1,000 subscribers with core email features, but with some limitations. You'll get basic email broadcasts, a landing page, and subscriber management, which is perfect for getting started. The catch is that you won't get access to their automation features, which is really where ConvertKit shines. Think of the free plan as a great way to test the platform and get a feel for the interface before committing.

Brevo's free plan takes a different approach, focusing on email volume rather than subscriber count. You can send up to 300 emails per day to unlimited contacts, which could be perfect if you have a larger list but don't email frequently. You'll also get access to their email template builder, basic automation capabilities, and even some SMS marketing features (though you'll need to pay for SMS credits). For businesses that want to explore multi-channel marketing without committing to a paid plan right away, Brevo's free tier gives you more marketing tools to play with upfront.

Email deliverability is always a moving target, but both ConvertKit and Brevo have solid reputations in this area. ConvertKit has invested heavily in deliverability, with a dedicated team that monitors their sending infrastructure and works directly with inbox providers. Their simple, text-focused email templates tend to perform well in terms of deliverability since they avoid many of the spam triggers that more complex HTML emails might hit. Many creators report consistently high open rates with ConvertKit, often above industry averages.

Brevo also boasts strong deliverability stats and provides more detailed analytics about how your emails are performing. Their system includes built-in tools for monitoring engagement and automatically managing inactive subscribers, which helps maintain a good sender reputation. Brevo's deliverability edge might come from their more comprehensive approach to warming up new domains and IPs, along with more granular controls for segmenting your most engaged subscribers. Both platforms will get your emails into inboxes reliably, but Brevo might give you more tools to diagnose and improve deliverability issues if they arise.

ConvertKit's automation is visual, intuitive, and designed around the creator journey. Their visual automation builder uses a flowchart-style interface that makes it easy to see how subscribers will move through your sequences. The focus is on simplicity and storytelling - you can create powerful automations based on subscriber behavior without getting lost in technical details. What makes ConvertKit special is how naturally their tagging system integrates with automations, making it ridiculously simple to segment your audience based on their interests and engagement.

Brevo takes automation to a more advanced level with multi-channel capabilities. While their workflow builder might not be quite as visually intuitive as ConvertKit's, it offers more triggers and actions, including SMS, web notifications, and CRM updates. Brevo's strength is in creating complex customer journeys that span multiple touchpoints beyond just email. If you're looking to coordinate messaging across different channels or need more advanced conditional logic and scoring systems, Brevo's automation will give you more to work with. For pure email sequences, ConvertKit is simpler to use, but for complex multi-channel campaigns, Brevo has the edge.

ConvertKit's pricing is straightforward but tends to get expensive as your list grows. You're essentially paying for the simplicity, clean design, and creator-focused features. For many creators, the time saved with their intuitive interface and the higher engagement from their well-designed emails justifies the premium price. If your business model centers around content, courses, or digital products, the seamless selling tools and automation capabilities specifically designed for creator funnels can deliver tremendous ROI despite the higher per-subscriber cost.

Brevo typically offers more bang for your buck in terms of raw features, especially if you need multi-channel marketing capabilities. Their pricing scales more gently with list size, focusing instead on email volume, which can be advantageous for businesses that maintain larger lists but send emails less frequently. For growing businesses that need CRM functionality, SMS marketing, chat, and advanced segmentation without paying for separate tools, Brevo's all-in-one platform often works out more economical in the long run. The decision really comes down to whether you value ConvertKit's creator-specific simplicity or Brevo's broader marketing toolkit.