Scalenut vs Frase: Which is Better in 2025?

Scalenut definitely takes the crown when it comes to multilingual content creation. With full NLP optimization capabilities for more than 20 languages, it's designed with global content strategies in mind. The multilingual SEO hub lets you research keywords, analyze competitors, and create content in various languages without switching between different tools or platforms.

Frase, on the other hand, primarily focuses on English content creation. While it may handle basic text generation in other languages, it lacks the sophisticated NLP analysis and optimization features for non-English content that Scalenut offers. If your content strategy involves reaching audiences across multiple language markets, Scalenut's robust multilingual capabilities will save you significant time and help ensure your content is properly optimized regardless of the language.

Both tools excel at content research but take slightly different approaches. Frase is particularly strong at search intent analysis and identifying what questions your audience is asking. Its Answer Engine feature specifically helps you optimize content to answer user queries, which is increasingly important for featured snippets and voice search. Frase also generates content briefs incredibly quickly (under 60 seconds), giving you a comprehensive overview of what your content should include.

Scalenut counters with its NLP-driven SEO content optimization score, which analyzes top-ranking content and gives you actionable recommendations to improve your content's chances of ranking. Its topic clustering feature is more robust than Frase's, helping you build comprehensive content strategies around related keywords. While both tools provide SERP analysis, Scalenut's approach tends to be more SEO-metric focused, while Frase emphasizes content structure and topical coverage. Your choice might depend on whether you prioritize answering user questions (Frase) or hitting specific SEO metrics (Scalenut).

Frase is generally considered more beginner-friendly with its minimalist, intuitive interface and gentler learning curve. New users can typically get up and running with Frase in minutes, creating optimized content briefs and generating AI content without much of a learning curve. The workflow is streamlined and logical, making it accessible even to those who aren't SEO experts.

Scalenut isn't difficult to use by any means, but it does have a slightly steeper learning curve due to its more comprehensive feature set. The interface is clean and organized, but the sheer number of options and capabilities can be a bit overwhelming at first. That said, Scalenut does offer excellent onboarding support to help new users navigate the platform. If you're brand new to AI content tools and SEO, Frase might be the easier entry point, but Scalenut is certainly manageable with a bit of time investment.

Both Scalenut and Frase offer powerful AI writing features, but they excel in different areas. Scalenut's Cruise Mode stands out for long-form content creation, allowing you to generate complete articles with minimal human intervention. It's particularly good at maintaining logical flow throughout longer pieces and incorporating SEO elements seamlessly. Scalenut also offers AI image generation integrated directly into the platform, which Frase doesn't currently provide.

Frase's AI writing tends to shine for targeted content optimization and creating highly-relevant sections based on competitor analysis. Its AI is particularly adept at answering specific questions and creating content that directly addresses search intent. The AI chatbot in Frase makes quick content creation incredibly simple, and many users find its outputs require less editing than other AI tools. Your choice might depend on whether you primarily need help with complete long-form articles (Scalenut) or more targeted content optimization (Frase).

Both tools offer good value for what they deliver, but they target slightly different user needs. Scalenut starts at a higher price point ($49/month) compared to Frase ($45/month), but Scalenut includes more features in its base plan, including the plagiarism checker and more extensive multilingual support. For content teams creating high volumes of content across multiple languages, Scalenut's pricing is quite reasonable given the comprehensive toolset.

Frase offers a limited free trial with 2,500 AI words, which gives you a good taste of the platform before committing. Its streamlined approach focuses on doing fewer things exceptionally well rather than trying to be an all-in-one solution. For smaller teams or individual content creators focused primarily on English content, Frase provides excellent value with its intuitive interface and powerful content optimization features. Your choice should ultimately depend on your specific workflow needs and content volume rather than price alone, as both tools can deliver significant ROI when used effectively.